I’m also a full-stack marketer who’s led growth, content and brand for some of the world’s best brands, across media, tech, consumer goods and start-ups.
As the founder of storyfied.in, I worked with Atlan, Nanonets, Docsumo, Soroco and other marquee B2B/B2C brands on strategy, positioning, content, ads, social media, SEO, growth—depending on the brand’s gap to fill.
I led marketing for The Ken, a pan-Asian biz journalism site with 3,00,000+ subscribers, and also The Caravan, India's finest narrative non-fiction magazine, helping them pivot from ads to subscriptions in 2019, just before that model took off.
At P&G, I led marketing for Tide and Ariel, launched Tide Pods in India, and grew these iconic $250M brands, used in 80M+ homes in India, Nepal, Sri Lanka, Bangladesh.
I was a software developer at Amazon before my marketing journey, with a degree in engineering from BITS Pilani, Goa, and an MBA from IIM Calcutta.
My journey’s taken me through hardcore engineering, Indian socioculture, human psychology, and thinking in systems, all of which informs my writing now.
Get in touch if you see scope to work together!
GROWTH, CONTENT, BRAND, AND MORE
Brand, P&L, Advertising & Communication | Tide, P&G
Brand, P&L, Advertising & Communication | Tide, P&G
