During Mar-Jun 2018, I was a Summer Intern (Brand) for Ariel, P&G’s flagship $160mn+ laundry brand in India’s $4.4bn detergent category
I was charged with increasing the share of Ariel Liquids from 10% to 25% in Modern Retail (India’s top 10K stores) with an RoI of 3
By the end of it, I'd immersed myself in the foundations of marketing, pretended to be an in-store attendant to observe consumers, spotted inefficiences that slashed Ariel Liquids' spending by 66%, and was offered a job by the P&G India Marketing Director on my last day there.
