- From Mar-Jun 2019, I worked with The Caravan, India’s finest narrative nonfiction magazine, on their audience strategy and revenue models.
- When I entered, the model in place was primarily advertising-driven. At a time when print ad revenues were declining fast, globally and in India, this was causing fatigue in the org and over-reliance on one stream of income. I advocated for subscriptions to become a new stream of revenue, surveying 200+ readers and Google Analytics data to create multiple reader/subscriber personas to target. The Caravan is now both ad- and subscription-driven.
- I also wrote while there:
Rajat Gupta's appeal to the court of public opinion
After failing to set aside his conviction for insider trading in US courts, Rajat Gupta presents his side of the story and professes his innocence in his memoir.
caravanmagazine.in
