Ads, Content and Campaigns | Atlan

• Atlan is a Series-C funded start-up building a home for data teams
• I conceptualize, write and create Atlan’s campaigns and ads, which ‘cut the clutter’ in the modern data stack with their personal, mission-driven storytelling — by the humans of data, for the humans of data.
• I led creative strategy and execution for ~15 campaigns, from talent/employer-brand building to partner launches and events. Created PRs, emails, blogs and other content, driving execution with 10+ stakeholders across organizations.

Press on Atlan’s distributed, async work culture

• Shaped and pitched the story on Atlan’s remote work culture to Livemint, with the article and video on it receiving over 30K+ organic impressions across Twitter, LinkedIn
• A Walk Inside a Remote Working Global Startup, Livemint Lounge

Prukalpa ⚡ on LinkedIn: A walk inside a remote working global startup

This LiveMint article is such a lovely take into the distributed culture we're building at Atlan. 💙 We're now at Atlanians in 12 countries, and counting...

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Aparna Piramal Raje on LinkedIn: #remotework #wfh #entrepreneurship

Hi - here's a 4 min video interview with Prukalpa Sankar, co founder of software company Atlan who talks about creating a remote working global startup...

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Aparna Piramal Raje on LinkedIn: #workplacetrends #remoteworking #entrepreneurship

"Once we decided that we were going to go distributed, we just committed to being distributed. I think we are building that new breed of company, which...

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Atlan’s $50mn Series B 🚀

• Created this powerful and mission-driven video for Atlan’s $50mn Series B announcement. Garnered 100,000+ organic views across Twitter and LinkedIn

Prukalpa ⚡ on LinkedIn: We have BIG NEWS to share: Atlan raised $50M Series B led by Insight | 216 comments

We have BIG NEWS to share: Atlan raised $50M Series B led by Insight Partners, Salesforce Ventures, and Sequoia India and participation from initial supporters... 216 comments on LinkedIn

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IDC Innovator Campaign

• Scripted, directed and edited this fun video announcement for Atlan being named a top five innovator in DataOps by IDC. 25K+ organic views across Twitter and LinkedIn

Prukalpa ⚡ on LinkedIn: #DataOps #dataengineering #agile | 55 comments

SO EXCITEDDDDDDD to share that Atlan is named as a top 5 Global Innovator in DataOps by IDC. 😻 When we started, there was no DataOps category! But we... 55 comments on LinkedIn

www.linkedin.com

Atlan’s 21MomentsFrom2021 #YearEnd

• Scripted, directed and shot the Atlan #YearEnd video for 2021 — with ~20 employees across 10 countries and 6 timezones starring in the film
• 35K+ organic views on Twitter, LinkedIn

Prukalpa ⚡ on LinkedIn: #21AmazingMomentsfrom2021 | 34 comments

This week, we asked our team what their favorite moment from 2021 was. The answers made us so happy (I've been legit walking around with a 1000 watt smile... 34 comments on LinkedIn

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Atlan SOC 2, Feature in Gartner reports, Airflow and DBT Coalesce

• Led creation and distrubition of memes, videos, blogs and other content across Twitter, LinkedIn, Slack, and other relevant communities
• 50K+ organic views across platforms

https://www.linkedin.com/feed/update/urn:li:activity:6869243741778001920/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A6869243741778001920%29

I have been wanting to share this: Atlan was named in not one, not two, but THREE #Gartner Hype Cycles this year! 🥁 It feels surreal to be the only company... 117 comments on LinkedIn

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Celebrating the team that got us where we are — NASDAQ Campaign

AWS Partnership Launch

• Scripted, directed and edited the ad film for Atlan’s AWS partnership launch. Worked on press, emails, blogs and other content to launch the partnership
• 30K+ organic views on Twitter, LinkedIn

Prukalpa ⚡ on LinkedIn: MAJOR ANNOUNCEMENT: The way you spell AWESOME is just about to change | 28 comments

MAJOR ANNOUNCEMENT: The way you spell AWESOME is just about to change, forever! 💥💥💥... 28 comments on LinkedIn

www.linkedin.com

Snowflake Partnership Launch and Modern Data Stack Conference

• Led end-to-end campaign strategy and execution from stakeholder management to creation and distribution of press, emails, blogs, webinars, live tweets, and other content
• Atlan was in "top" or "latest" for #mdscon on Twitter throughout a 2-day conference
• 20K+ organic views across Twitter, LinkedIn for campaign creatives