- The Ken is a biz journalism publication with over 30K subscribers across India & Southeast Asia
- I helped run marketing—growth, brand, and community—after pitching my growth strategy to the leadership
The Ken Southeast Asia anniversary campaign
- Led a remote team of 10 to launch the first anniversary campaign for The Ken Southeast Asia
- More than tripled signups and doubled subscriptions over an 18-day zero-budget campaign spanning email, social media, search, product/web/mobile interventions
250% increase in Search traffic (+60K visits/month) via SEO for subscription/paywalled sites
- Indexed ~50% of site content previously missed (daily and weekly newsletters)
- Implemented the right structured data googledeveloper code for paywalled content
- Improved and reorganized sitemap; Re-implemented WordPress Yoast SEO for content
Tripled signups via viral marketing; Boosted subscriber engagement & LinkedIn presence 2x
- Launched ‘Subscriber-only’ Polls to boost engagement (50% more comments on stories)
- Implemented daily story polls for 2x impressions and engagement on LinkedIn content
- Created time-bound “Free Story of the Day” based on topical/viral news to triple signups to Adani and other stories
Wrote 3rd-most read newsletter edition and other pieces on biz, marketing and tech
💢 CRED has no choice but to break the rules, The Ken
💢 Deconstructing the anti-trust case against FAAG, The Ken
💢 The many shades of corona lovers, The Ken
💢 What's in a name?, The Ken
💢 What is normal?, The Ken
💢 Russian vaccine marketing is politics and prestige in one shot, The Ken
💢 Consumers are FLoC-ing to privacy-conscious apps, The Ken
💢 We cannot put a value to oxygen—or CRED's coins, The Ken
💢 The ad strikes back!, The Ken
How I created a marketing leadership role for myself at The Ken
The presentation that made it happen