Rajat Gupta's appeal to the court of public opinion
After failing to set aside his conviction for insider trading in US courts, Rajat Gupta presents his side of the story and professes his innocence in his memoir.
caravanmagazine.in
People are Not Numbers : Reading Kafka in India
An essay by Sanjana Ramchandran
raiot.in
The Namesakes
The story of roughly fifty Sanjanas, how their parents decided to call them that, and the secret history of why Indians give their babies the names they do â A new story from India to the world, each week on FiftyTwo.in
www.fiftytwo.in
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Many Indians believe Sanskrit is a perfect language for computer programming and AI research. State-led programmes have deepened the impression. Indian scientists working on AI research would like a word â a new story from India to the world, each week on FiftyTwo.in
fiftytwo.in
Zomato, Kent, Rolling Stone â Casteism in Indian ads, marketing and how not to say sorry
In Indian marketing and advertising, caste is implied, not acknowledged and addressed. But a few ads have shown the way.
theprint.in
âClassâ Shows Elite Indians Confronting Their Privilege â Or Failing To
The kitschy web series sets up a birdâs-eye view of Indian societyâs various fissures â caste, religion, sexuality â and asks why the rich can hardly see beyond themselves
newlinesmag.com
Opinion: Opinion | OpenAI, Apple iPad: Big Tech Is Triggering Too Many People, Too Fast
While Apple has offended people with its new iPad ad, OpenAI has announced their latest update to ChatGPT, GPT-4o, building on the enthrallment and terror their products have unleashed in the last year and a half.
www.ndtv.com
Blog: Blog | I Trained My ChatBot To Be A Therapist. 10/10 Recommend - For Now
By reducing the variability that another complex human being introduces, my therapeutic endeavour felt lighter, easier to navigate.
www.ndtv.com
The Sanjana Effect: almost 50 girls were named after Pepsiâs 1993 ad
One of them wrote this article. She also tracked down the other âSanjusâ.
www.afaqs.com
Fabindia, Sabyasachi, and the âMoralâ Question Facing Indian Consumers
Brands are struggling to balance creativity against intolerance. But it's consumers who must take productive action.
www.thequint.com
Free BMWs and Mercedes: How Indian tech workers are leveraging an unprecedented hiring boom
Tech startups and IT firms are luring talent with knockout salaries, perks, and bonuses.
restofworld.org
Shark Tank India is Quietly Changing Dinner-Table Conversations for the Better
www.arre.co.in
âRunning Boyâ Pradeep Mehraâs overnight fame shows Indiaâs obsession with merit and success
Feeding the idea âhard work will give rewardsâ, in a country where âa chaiwala can become a PMâ, helps stave off questions about inequality.
theprint.in
Tech is Changing the Way People Score and Sell Drugs in India
It's now easier for people to buy or sell drugs, but they also have a greater chance of being ripped off or busted.
www.vice.com
A Comedian Said Indians Shouldnât Call Themselves âAsianâ. Racist or Right?
A Malaysian comedian told Indians to âchoose a laneâ when it comes to identifying as Indians or Asians. But who gets to define their identity?
www.vice.com
YouTube Vs Instagram, short in India
With TikTok absent, India has emerged as ground zero for short-video supremacy. The stakes couldnât be higher for Instagram Reels and challenger YouTube Shorts.
daily.thesignal.co
Deconstructing the Antitrust case against FAAG
Network effects - in Big Tech and in funding activities. Facebook's response to a Netflix documentary. Moral hazards in banking loans, and vacant commercial properties in the neighbourhood.
the-ken.com
Same law, but different rules
NGOs are in a spot of bother, what happens when the Central Government makes a GST error and, Thailand goes after internet giants.
the-ken.com
Whatâs in a name?
For one, the Madras High Court judge who first ruled on the case believed that competitors could bid on âbharat matrimonyâ in its descriptive sense rather than a trademarked brand name. After all, an Indian consumer in search of marriageable partners might well begin her search with âindia matrimonyâ or the likesâhowever wide and unhelpful a net that may cast.
the-ken.com
âWhat is normal?â
Purpose-driven advertising, where a brand associates itself with a cause much larger than the functional problem it solves, has risen along with causes themselves.
the-ken.com
Russian vaccine marketing is prestige and politics in one shot
âOur social media followers will be the first to be invited to get #SputnikVaccinated in Russia when the program starts,â read the caption.
the-ken.com
Consumers are FLoC-ing to privacy-conscious apps
With FLoC, Google replaces the third-party cookie that tracked users as they browsed the web so as to profile them for targeted ads. Google is positioning FLoC as a more privacy-friendly method to target audiences, releasing a comic to explain why.
the-ken.com
We cannot put a value to oxygenâor CREDâs coins
On Tuesday, online credit card payments platform CRED partnered with Milaap, a healthcare fundraising platform, to donate one billion litres of oxygen via concentrators to hospitals and healthcare non-profits across the country.
the-ken.com
The ad strikes back!
After streaming platforms like Netflix set the norm for video consumption on the back of ad-free experiences, advertisements are making a comeback in the industry.
the-ken.com